Promoting Sustainable Development
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The Durable Corporation: strategies for sustainable development Güler Aras & David Crowther Sustainability is
normally considered to be about choices for the future being limited by
decisions made in the present, and is frequently portrayed as concerning
environmental issues alone. The
Durable Corporation rejects both
of these notions to argue that sustainability is a more complex concept
that involves balancing many factors.
The book explores the nature, value and role of sustainability in business
and argues that resource utilization must be based upon the twin pillars
of equity and efficiency rather than attempting to ensure that our choices
in the future are not reduced. The authors of The Durable Corporation propose a new model of sustainability and a fresh approach to managing resources. They extend this to the development of difference strategies for achieving sustainability and a different approach to managing for the future. |